|
Audience Research- QualitativeInterviewsThese series of interviews were all done to gain valuable audience research and to help find an identity for the final project. This audience interview will take you into the thoughts of students at CTK Aquinas in South London.
|
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
Audience Research- Questionnaire
A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.The questionnaire was designed with the help of all group members including Karen Nguyen, Nathan Higgins and Tashika Bailey. 10 questions used to collect valuable information about film's from the audience. 8 Responses
Film Questionnaire Analysis
A questionnaire analysis is extremely important in a survey process because it allows you to decipher the information received from recipients and understand what it means, pertaining to your initial questionnaire idea. The overall results displayed below allowed us to gather an understanding of how individuals perceive or think about short films.
Quantitative research is a more logical and data-led approach which provides a measure of what people think from a statistical and numerical point of view.
Audience Profile- Target Audience
An audience profile is done in order to gather information on the consumers of your product, allowing the producer of the idea to create a precise prediction of the type of market their product will be serviced too. An audience profile was extremely vital in our research and planning process because it allowed us to attain information on the interests and dislikes of our peers and more importantly our perceived target audience. Once we finished the profiles we were able to move on to more advanced research & planning tasks.